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Privacy policy

  1. Introduction and Contact Details of the Data Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Hereinafter, we inform you about the handling of your personal data when using our website. Personal data includes all information with which you can be personally identified.

1.2 The controller for data processing on this website, according to the General Data Protection Regulation (GDPR), is ShoeFitter GmbH, located at Turmstraße 8, 78467 Konstanz, Germany. You can reach us by phone at +49176 633 201 74 or by email at support@sooley.de. The controller for processing your personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

  1. Data Collection When Visiting Our Website

2.1 If you only visit our website without registering or otherwise providing us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect technically necessary data to display the website to you:

The visited page Date and time of access Amount of data transferred in bytes Source/reference from which you reached the page Browser used Operating system used IP address used (possibly in anonymized form) This processing is carried out according to Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), we use SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

  1. Hosting & Content Delivery Network

Shopify

Our website hosting and the presentation of the page content are carried out through the system of the following provider: Shopify International Limited, located at Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized sharing with third parties.

Data transmission to Canada is ensured by an adequacy decision of the European Commission, guaranteeing an adequate level of data protection.

  1. Cookies

To make your visit to our website attractive and enable the use of certain functions, we use cookies, small text files stored on your device. Some cookies are deleted automatically after closing your browser (so-called "session cookies"), while others remain on your device for a longer period, allowing us to save your settings (so-called "persistent cookies"). You can view the storage duration of the cookies in the settings of your web browser.

If personal data is also processed by the cookies we use, this is done according to Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, based on your consent according to Art. 6 Para. 1 lit. a GDPR, or based on our legitimate interest in the best possible functionality of the website and a customer-friendly and effective design of the site visit according to Art. 6 Para. 1 lit. f GDPR.

You can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that the functionality of our website may be limited if you do not accept cookies.

  1. Contacting Us

When you contact us (e.g., via contact form or email), personal data is processed solely for the purpose of handling and responding to your inquiry and only to the extent necessary.

The legal basis for processing these data results from our legitimate interest in answering your inquiry according to Art. 6 Para. 1 lit. f GDPR. If your contact aims at concluding a contract, Art. 6 Para. 1 lit. b GDPR serves as an additional legal basis for processing. Your data will be deleted once the relevant matter has been conclusively clarified and no legal retention obligations prevent deletion.

  1. Data Processing for Order Processing

6.1 Personal data required for processing orders are passed on according to Art. 6 Para. 1 lit. b GDPR to the commissioned transport company and the commissioned credit institution.

If we owe you updates for goods with digital elements or for digital products based on the corresponding contract, we use the contact data provided during the order (name, address, email address) to inform you personally about upcoming updates within the legally prescribed period according to Art. 6 Para. 1 lit. c GDPR. Your contact data is used exclusively for notifications about updates we owe and is processed only to the extent necessary for the respective information.

To process your order, we also work with the following service providers who support us wholly or partially in executing concluded contracts. Certain personal data is transferred to these service providers according to the following information.

6.2 Transfer of Personal Data to Shipping Service Providers

  • DHL

Our shipping service provider is DHL Paket GmbH, located in Germany, Sträßchensweg 10, 53113 Bonn.

Before we deliver your goods, we transmit your email address and/or phone number to the provider according to Article 6 (1) (a) GDPR, either when you have expressly consented to this during the ordering process to coordinate a delivery date or to receive a delivery announcement. Otherwise, we only pass on the recipient's name and delivery address according to Article 6 (1) (b) GDPR to the provider, as far as necessary for the delivery of the goods. In this case, prior coordination of the delivery date or a delivery announcement is not possible.

You can revoke your consent at any time to the above-mentioned controller or the provider.

6.3 Use of Payment Service Providers (Payment Services)

  • Paypal

On this website, we offer online payment methods from PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you choose a payment method where you pay in advance, your payment data (including name, address, bank, and credit card information, currency, and transaction number) is transmitted according to Article 6 (1) (b) GDPR to the provider to process the payment. The transfer is made solely for the purpose of payment processing and only to the extent necessary.

If you select a payment method where we pay in advance, you will be asked during the ordering process to provide certain personal data to safeguard our legitimate interest in determining your ability to pay according to Article 6 (1) (f) GDPR. This data is forwarded to the provider for a credit check.

The credit check may include score values based on a scientifically recognized mathematical-statistical procedure, including address data.

You can object to the processing of your data at any time. However, the provider may still be entitled to process your data if this is necessary for contractual payment processing.

  • Shopify Payments

On this website, we offer online payment methods from Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

If you choose a payment method where you pay in advance (e.g., credit card payment), your payment data is transmitted according to Article 6 (1) (b) GDPR to the provider to process the payment. The transfer is made solely for the purpose of payment processing and only to the extent necessary.

  • Stripe

On this website, we offer online payment methods from Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland.

If you choose a payment method where you pay in advance (e.g., credit card payment), your payment data is transmitted according to Article 6 (1) (b) GDPR to the provider to process the payment. The transfer is made solely for the purpose of payment processing and only to the extent necessary.

If the provider pays in advance (e.g., in the case of purchase on account or installment purchase or direct debit), you will be asked during the ordering process to provide certain personal data to safeguard our legitimate interest in determining your ability to pay. This data is forwarded to the provider for a credit check.

The credit check may include score values based on a scientifically recognized mathematical-statistical procedure, including address data.

You can object to the processing of your data at any time. However, the provider may still be entitled to process your data if this is necessary for contractual payment processing.

  1. Web Analytics Services

7.1 Google Analytics 4

This website uses Google Analytics 4 by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), a tool for analyzing the use of our website.

By default, Google Analytics 4 sets cookies on your device as soon as you visit our site. These cookies are small files that collect information, including your IP address, which is truncated by Google to prevent direct association with your person.

The collected data is sent to Google's servers and processed there, which includes the transmission of data to Google LLC in the USA.

Google uses this information on our behalf to analyze the use of our website, compile reports on website activities, and provide other services related to the use of the website and the internet. The IP address transmitted by your browser through Google Analytics, which is truncated before transmission, will not be combined with other Google data. The data collected by Google Analytics 4 is stored for two months and then deleted.

The described processing operations, especially the placement of cookies, occur only with your explicit consent according to Art. 6 Para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit. You can revoke your consent at any time for the future by deactivating this service through the "Cookie-Consent-Tool" provided on the website.

A processing agreement with Google ensures the protection of our visitors' data and excludes unauthorized sharing with third parties.

For further legal information about Google Analytics 4, please visit https://policies.google.com/privacy?hl=en&gl=en and https://policies.google.com/technologies/partner-sites

Demographic Characteristics Google Analytics 4 allows us to compile statistics on the age, gender, and interests of site visitors through the "demographic characteristics" function. This analysis is based on advertising data and information from third parties. It helps to define target audiences for marketing purposes. The collected information cannot be attributed to a specific person and is deleted after two months.

Google Signals Google Signals can be used as an extension for Google Analytics 4 on this website to create reports on usage across different devices. If you have activated personalized advertising and linked your devices to your Google account, Google allows, with your consent to the use of Google Analytics according to Art. 6 Para. 1 lit. a GDPR, the cross-device analysis of your user behavior. We receive no personal data from Google, only statistics. To deactivate the cross-device analysis, you can turn off "Personalized advertising" in the settings of your Google account. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en. More information about Google Signals can be found here: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs The "UserIDs" function can be used as an extension for Google Analytics 4 on this website. After your consent to the use of Google Analytics 4 according to Art. 6 Para. 1 lit. a GDPR and setting up an account on this website, it allows the analysis of your activities across different devices.

The provider has committed to data transmissions to the USA under the EU-US Data Privacy Framework, which ensures compliance with the level of data protection in Europe according to an adequacy decision of the European Commission.

7.2 Google Tag Manager

The "Google Tag Manager", a service by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), is used on this website.

The Google Tag Manager allows us to bundle various web applications, including tracking and analytics tools, and manage them via a central interface. The Google Tag Manager itself does not perform any data storage on user devices or read them out and does not conduct any data analyses. However, when the page is accessed, your IP address is transmitted to Google and may be stored. A transfer to Google LLC in the USA may also occur.

This processing occurs if you have given us your explicit consent according to Art. 6 Para. 1 lit. a GDPR. Without this consent, the Google Tag Manager will not be used during your visit. You can revoke your consent at any time for the future by deactivating this service in the "Cookie-Consent-Tool" on the website.

A data processing agreement with the provider protects our visitors' data and prevents unauthorized sharing with third parties.

For data transmissions to the USA, the provider has committed to the EU-US Data Privacy Framework, which ensures compliance with the level of data protection in Europe according to an adequacy decision of the European Commission.

  1. Retargeting/Remarketing and Conversion Tracking

8.1 Enhanced Data Matching with Meta Pixel

On our website, we use the "Meta Pixel" service by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta"), in the mode of enhanced data matching.

When a user clicks on one of our advertisements on Facebook or Instagram, "Meta Pixel" adds a specific parameter to the URL of our target page. This parameter is captured after redirection by a cookie set by our target page in the user's browser. Additionally, this cookie collects certain customer data such as the email address, collected on our page linked to the advertisement during actions like purchases, sign-ups, or registrations (enhanced data matching). The cookie then reads out this data and transmits it, including the specific customer data, to Meta.

Using "Meta Pixel" with enhanced data matching aims to make our advertising on Facebook and/or Instagram more targeted and ensure it is relevant to users or has specific characteristics (e.g., interest in specific topics or products, based on visiting certain websites) that we transmit to Meta ("Custom Audiences").

We also use the analysis of the effectiveness of our advertisements to monitor whether users were directed to our website after clicking an ad (Conversion). The enhanced data matching function allows us to evaluate the effectiveness of our advertising campaigns more precisely by capturing more associated conversions.

The data collected by Meta is stored and processed, allowing assignment to user profiles and enabling Meta to use the information according to its privacy policies (https://www.facebook.com/about/privacy/) for advertising purposes. This allows Meta and its partners to place advertisements on and outside of Facebook.

The described processing operations, especially setting cookies to read out information from the user's device, occur only if you have given us your explicit consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time for the future by deactivating this service through the "Cookie-Consent-Tool" on the website.

We have concluded a data processing agreement with the provider, ensuring the protection of our visitors' data and prohibiting unauthorized sharing with third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; this may also involve a transmission to the servers of Meta Platforms Inc. in the USA.

For data transmissions to the USA, the provider has committed to the EU-US Data Privacy Framework, which ensures compliance with the level of data protection in Europe according to an adequacy decision of the European Commission.

8.2 Google Ads and Conversion Tracking

Our website uses the "Google Ads" online advertising program and conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

By using Google Ads, we aim to use advertising materials (so-called Google Adwords) on external websites to draw attention to our attractive offers. We can evaluate the effectiveness of individual advertising measures based on the data of the advertising campaigns. Our goal is to present you with interesting advertising, make our website more appealing to you, and achieve a fair calculation of advertising costs.

A conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies, small text files on your device, typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie is still valid, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie, so cookies cannot be tracked across the websites of Ads customers. Information collected with the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they receive no information that can personally identify users.

The use of Google Ads may also lead to the transmission of personal data to the servers of Google LLC. in the USA.

For more information on the processing triggered by Google Ads Conversion Tracking and Google's handling of data from websites, please visit: https://policies.google.com/technologies/partner-sites

The described processing operations, especially setting cookies to read out information from the user's device, occur only if you have given us your explicit consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time for the future by deactivating this service through the "Cookie-Consent-Tool" on the website.

You can permanently object to the storage of cookies by Google Ads Conversion Tracking by downloading and installing the browser plugin available under the following link: https://www.google.com/settings/ads/plugin?hl=de

To present targeted advertising to users whose data we have received in the context of business or business-like relationships, we use a customer match function within Google Ads. We electronically transmit aggregated customer data (mainly email addresses and phone numbers) to Google. Google automatically encrypts the information in the customer files during the transmission process using a special algorithm, so no access to clear data is possible. The encrypted information is used by Google to match existing Google accounts that users have set up, allowing the display of personalized advertising across all Google services linked to the respective Google account.

The transmission of customer data to Google occurs exclusively with your explicit consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke this consent at any time for the future. Further information on data protection regarding the customer match function at Google can be found at: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182 Google's privacy policies can be viewed here: https://www.google.de/policies/privacy/

For data transmissions to the USA, the provider has committed to the EU-US Data Privacy Framework, which ensures compliance with the level of data protection in Europe according to an adequacy decision of the European Commission.

  1. Site Functionalities

9.1 Integration of ShopVote Graphics

On our website, graphic elements from Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany, are integrated to display external customer reviews and/or quality seals.

When you visit a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to correctly load the graphics. During this process, certain browser information, including your IP address, is sent to the provider.

The processing of personal data in this context is based on our legitimate interest in optimally marketing our offer and designing our online presence in an appealing way according to Art. 6 Para. 1 lit. f GDPR.

9.2 Use of the Google Maps API

We use services from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, to enable real-time verification of entries in the address form of our webshop for errors.

Data may also be transferred to Google LLC., USA.

To validate the entered address and complete or correct data, the address information is transmitted to the provider, stored there, and evaluated.

This data processing is based on our legitimate interest in accurately capturing the customer's address data for the proper fulfillment of our contractual delivery obligations and preventing problems in contract execution according to Art. 6 Para. 1 lit. f GDPR.

The data is processed separately by the provider, not merged with other data, and deleted no later than 30 days after its correctness has been confirmed.

For data transmissions to the USA, the provider has committed to the EU-US Data Privacy Framework, which ensures compliance with the level of data protection in Europe according to an adequacy decision of the European Commission.

9.3 Use of Google Web Fonts

To ensure uniform representation of fonts, this site uses web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

When accessing a page, your browser loads the required web fonts into your browser cache to correctly display texts and fonts and establishes a direct connection to the provider's servers. During this process, certain browser information, including your IP address, is sent to the provider.

Data may also be transferred to Google LLC, USA.

The processing of personal data occurs only if you have given us your explicit consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time for the future by deactivating this service through the "Cookie-Consent-Tool" on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For data transmissions to the USA, the provider has committed to the EU-US Data Privacy Framework, which ensures compliance with the level of data protection in Europe according to an adequacy decision of the European Commission.

  1. Rights of the Data Subject

10.1 The applicable data protection law grants you the following rights against the controller concerning the processing of your personal data (rights of access and intervention), with the respective prerequisites for exercising them specified in the mentioned legal basis:

Right of access according to Art. 15 GDPR; Right to rectification according to Art. 16 GDPR; Right to erasure according to Art. 17 GDPR; Right to restriction of processing according to Art. 18 GDPR; Right to be informed according to Art. 19 GDPR; Right to data portability according to Art. 20 GDPR; Right to withdraw consent given according to Art. 7 Para. 3 GDPR; Right to lodge a complaint according to Art. 77 GDPR. 10.2 RIGHT TO OBJECT

IF YOUR PERSONAL DATA IS PROCESSED BASED ON OUR LEGITIMATE INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

UPON EXERCISE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS POSSIBLE IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING. THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING.

IF YOU OBJECT TO PROCESSING FOR DIRECT MARKETING PURPOSES, THE AFFECTED DATA WILL NO LONGER BE PROCESSED FOR THESE PURPOSES.

  1. Duration of Storage of Personal Data

The storage duration of personal data is determined by the respective legal basis, the processing purpose, and - if relevant - additionally by the respective legal retention period (e.g., commercial and tax retention periods).

If personal data is processed based on explicit consent according to Art. 6 Para. 1 lit. a GDPR, it is stored until you revoke your consent.

If there are statutory retention periods for data that is processed within the framework of contractual or contract-like obligations according to Art. 6 Para. 1 lit. b GDPR, this data is routinely deleted after the retention periods expire, provided it is no longer required for the fulfillment or initiation of contracts and/or there is no continued legitimate interest in its further storage on our part.

The storage of personal data processed based on Art. 6 Para. 1 lit. f GDPR remains until you exercise your right to object according to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

Personal data processed for direct marketing purposes according to Art. 6 Para. 1 lit. f GDPR is stored until you exercise your right to object according to Art. 21 Para. 2 GDPR.

If the further information in this statement on specific processing situations does not indicate otherwise, stored personal data is otherwise removed when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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